Listen on Spotify | Listen on Apple Podcasts | Watch on Youtube What does it really take to stay top of mind in today’s noisy market—especially when your clients already know multiple agents? In this episode of In the Blue Zone, returning guest Sean Carpenter breaks down the simple, proven habits that keep you visible, relevant—and most […]

Listen on Spotify | Listen on Apple Pods | Watch on YouTube If you’ve ever wondered how to move beyond gimmicks and truly integrate AI into your business, this conversation is packed with insights, practical advice, and a glimpse into the future of real estate tech. In this episode of In the Blue Zone, your […]

In this episode we interview Seth Price, the Chief Marketing Officer of Realscout, an innovative offering in the real estate space that focuses on effective engagement of your contact database using a blend of automation and AI enhancement. We love Realscout here at Coldwell Banker and wanted to hear Seth’s breakdown of how the team […]

Did you know that “You’re not the hero” in this story? In the latest Blue Zone Podcast episode, David Marine, Chief Marketing Officer of Anywhere Franchise Brands, discusses the importance of storytelling in real estate marketing. He highlights the “Hero’s Journey” framework, where consumers are the heroes and agents act as guides, akin to characters […]